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Dixie Elixirs Wants to Become the First National Marijuana Brand

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This story appears in the June 2014 issue of Entrepreneur. Subscribe »

Marijuana

Tracking the marijuana marketplace

A glossy full-page ad in a recent issue of Culture, a "cannabis lifestyle magazine," reads: "Our munchies give you the munchies." The advertiser is Dixie Elixirs & Edibles, Tripp Keber's 4-year-old startup that manufactures more than 100 cannabis-infused products for Colorado's adult retail marijuana market.

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