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How Companies Are Trying to Bring Marijuana Ads Online

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This story appears in the July 2015 issue of Entrepreneur. Subscribe »

Yes, cannabis can. It has been a landmark time for marijuana, with entrepreneurs rushing into the Wild West of the budding industry. They're not just growers and sellers, but forward-looking tech experts who have seen pot's bright digital future and are committed to realizing it.

REUTERS | Mathew Sumner

Who can fault their optimism? In the past year, legal cannabis has become the fastest-growing industry in the country. Sales in 2014 totaled $2.7 billion, up a whopping 74 percent from the previous year, according to The ArcView Group, an Oakland, Calif.-based investor network focused on the substance. Their analysts have boldly predicted fourfold growth to nearly $11 billion in sales in the next five years, as the U.S. sees more states easing up on weed laws.

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