What This Medical Marijuana Company Can Teach You About Getting Buzz
After raking in $100,000 every month, competitors opened up nearby, resulting in high times fading.
The mere mention of medical marijuana elicits all sorts of jokes. But it’s a real business -- and when it’s not going so well, it can really harsh your mellow (sorry), as it did with Point Loma Patients Consumer Co-operative. The San Diego-based dispensary opened in August 2015, and sales increased by about $100,000 every month for a year. But as competitors opened nearby, Point Loma’s high times faded (sorry again).
“It was time to bring customers back in,” says the dispensary’s president and CEO, Adam Knopf. But how?