Marketing / McDonald's

McDonald's Billboard Cracks a Good Pot Joke

The fast food franchise is 'going green.'
McDonald's Billboard Cracks a Good Pot Joke
Image credit: KAREN BLEIER | Getty Images
1 min read

While most corporate brands tend to stray away from the political debate over recreational marijuana use, McDonald’s decided to take things -- higher.

A new billboard off a highway near the Colorado-New Mexico border advertising a green chile breakfast burrito cracks a pretty good pot joke. The billboard lives near Raton, N.M., where recreational marijuana use is not legal.

When people drive down the highway and make their way out of the marijuana-friendly state of Colorado and into New Mexico, they’re greeted by a reassuring McDonald’s billboard that advertises free Wi-Fi, bus parking and a breakfast burrito so good, you don’t even have to be high to enjoy it.

By Javier Hasse
From retailers to growers, producers, and suppliers, there’s a seemingly never-ending list of startup opportunities in this emerging market. In Start Your Own Cannabis Business, marijuana, biotech, and entrepreneurship reporter Javier Hasse introduces forward-thinking entrepreneurs like you to the industry and shares hard-earned tips and success stories from pioneers and visionaries in the marijuana industry.
Learn More

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