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6 Questions to Ask Before Naming Your Cannabis Company

Top marketers share how to come up with a winning name plan.

This story appears in the August 2019 issue of Green Entrepreneur. Subscribe »

Coming up with the right name for a new company is a big deal. It’s the message you send to the world. Like deciding what to call your child or a pet, the result is something you’ll be living with, hopefully, for a long time. And it can be critical in your success. An unremarkable label can mean an exciting brand is overlooked, while a great name can help break through the clutter and catch a consumer’s attention.

Heath Korvolan | Getty Images

Related: Why Brand Name is Important for Start-Ups ?

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