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How To Convince Cannabis Investors to Give You Money

Top cannabis fund managers share six traits they look for in budding marijuana entrepreneurs.

This story appears in the December 2018 issue of Green Entrepreneur. Subscribe »

Starting any business is hard, but starting a cannabis business is its own beast. Entrepreneurs have to operate in a nascent industry pierced by all kinds of economic and societal issues, and they have to deal with myriad complexities, legal tensions, and unexpected situations that don't even exist in other industries.

New Jersey Cannabis Symposium

Seeking to provide some guidance for budding cannabis entrepreneurs, Entrepreneur and I came up with a How to Start a Cannabis Business series. Our ultimate goal is to promote financial inclusion through marijuana. In previous articles, we’ve looked into numerous aspects of getting into the marijuana industry, including questions you should ask yourself before jumping in, factors that could determine your success, and where to find funding, among many others.

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