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She Doesn't Think Your Weed Should Be Stored In a Shoebox

Apothecarry Brands CEO Whitney Beatty bet her home and high-paying job that consumers would want luxury cannabis storage.

This story appears in the May 2019 issue of Green Entrepreneur. Subscribe »

Whitney Beatty had a thriving 15-year career in development for TV in Los Angeles, but the hours were long and the pressure high. In 2007, the job pushed her to the breaking point. “I was sitting at my desk, and all of a sudden, I am short of breath, my heart is beating out of control, and I’m sweating profusely. I thought I was going to die,” she recalls.

Cynthia Salarizadeh

After driving herself to the hospital, Beatty was so anxious to get inside that she parked in the ambulance zone and left her keys in the ignition. Inside, they told her she’d experienced a panic attack. Her doctor prescribed a cocktail of drugs, all with side effects. Eventually, someone suggested that she give cannabis a shot, and she soon found a CBD-THC protocol that allowed her to manage her symptoms. 

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