News and Trends

Coca-Cola Is 'In Talks' to Make Marijuana-Infused Drinks

They're the latest beverage company to tap into the surging demand.
Coca-Cola Is 'In Talks' to Make Marijuana-Infused Drinks
Image credit: SOPA Images | Getty Images
Entrepreneur Staff
Special Projects Director
2 min read

It seems that, soon enough, Coke really will be "it."

The Atlanta-based beverage giant revealed that it's in "serious talks" with Canadian marijuana producer Aurora Cannabis to develop cannabis-infused drinks as sales of traditional products continue to slow. The area of interest is CBDs, the non-psychoactive ingredient in marijuana that helps alleviate pain but will not get you high.

Related: 6 Critical Steps to Succeeding in an Untapped Industry

Here's more from Bloomberg, who broke the news:

“We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” Coca-Cola spokesman Kent Landers said in an emailed statement to Bloomberg News. “The space is evolving quickly. No decisions have been made at this time.” Landers declined to comment on Aurora.

As Bloomberg notes, many beverage makers are considering adding cannabis as an ingredient while their traditional businesses slow:

Last month, Corona beer brewer Constellation Brands Inc. announced it will spend $3.8 billion to increase its stake in Canopy Growth Corp., the Canadian marijuana producer with a value that exceeds C$13 billion ($10 billion).

Molson Coors Brewing Co. is starting a joint venture with Quebec’s Hexo’s Corp., formerly known as Hydropothecary Corp., to develop cannabis drinks in Canada. Diageo PLC, maker of Guinness beer, is holding discussions with at least three Canadian cannabis producers about a possible deal, BNN Bloomberg reported last month. Heineken NV’s Lagunitas craft-brewing label has launched a brand specializing in non-alcoholic drinks infused with THC, marijuana’s active ingredient.

Related: How to Create a Marketing Plan

Clearly, no beverage company wants to be left behind. And while marijuana is still illegal nationally in the U.S., CBD-derived products that treat illnesses including chronic pain, anxiety and epilepsy are quickly gaining mainstream acceptance. Will Pepsi be next?

By Javier Hasse
From retailers to growers, producers, and suppliers, there’s a seemingly never-ending list of startup opportunities in this emerging market. In Start Your Own Cannabis Business, marijuana, biotech, and entrepreneurship reporter Javier Hasse introduces forward-thinking entrepreneurs like you to the industry and shares hard-earned tips and success stories from pioneers and visionaries in the marijuana industry.
Learn More

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