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The Next Big Thing in Cannabis? Terpenes

The future of the industry is all in the nose.

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This story appears in the May 2019 issue of Green Entrepreneur. Subscribe »

Looking for a new angle to approach the cannabis business? While medical and lifestyle entrepreneurs have been homing in on the active cannabinoids THC and CBD, many say the plant’s real potential has been right under our noses. Literally.

Sharon Mccutcheon | EyeEm | Getty Images

They’re talking about terpenes, organic compounds that exist in the essential oils of all kinds of plants. Terpenes are what give herbs, flowers, and fruits their signature aromas. They also create, when processed, the distinct character of flavorings, perfumes, and colognes. You may be familiar with the calming effects of lavender extract and chamomile tea, or a citrus body wash that wakes you up in the morning and clears the mind. Similarly, cannabis is bursting with terpenes. Without them, the plant has no soul. 

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