LucidMood's Great Trick: Selling Cannabis to People Who Don't Like Feeling High
Startup LucidMood sells low-potency vaping products. But before winning over consumers, it had to win over a very skeptical group: budtenders.
Two young men with bloodshot eyes walk into a Colorado marijuana dispensary.
One of the store’s salespeople, known in the industry as a “budtender,” stands near the entrance at a disposable-vaporizer pop-up display and shakes his head when he sees them: No way would these guys buy anything from LucidMood, the vape pen company that is there this afternoon to pitch customers.