LucidMood's Great Trick: Selling Cannabis to People Who Don't Like Feeling High
Startup LucidMood sells low-potency vaping products. But before winning over consumers, it had to win over a very skeptical group: budtenders.
Two young men with bloodshot eyes walk into a Colorado marijuana dispensary.
One of the store’s salespeople, known in the industry as a “budtender,” stands near the entrance at a disposable-vaporizer pop-up display and shakes his head when he sees them: No way would these guys buy anything from LucidMood, the vape pen company that is there this afternoon to pitch customers.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!