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How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.

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This story appears in the December 2018 issue of Entrepreneur. Subscribe »

In 2017, when Adrian Sedlin launched a line of cannabis flowers called Canndescent, he thought a lot about how most consumers had previously purchased cannabis. It likely came in clear plastic baggies, with its origins and potency unknown -- hardly what someone would pay a premium for. He wanted to make a clear and unambiguous break with that past, and court a consumer who's willing to pay for quality. His solution: Create packaging that evokes luxury brands. Here's how his team designed Canndescent in the least-baggie way possible.

Courtesy of Canndescent

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