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Big Business is Cashing In On the Cannabis-Fueled Green Rush

With projections in the billions, it shows no signs of slowing.

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This story appears in the December 2018 issue of Green Entrepreneur. Subscribe »

“California presented to people a new model for the American dream -- one where the emphasis was on the ability to take risks, the willingness to gamble on the future.”

Yarygin | Getty Images

Historian H.W. Brands was referencing the California Gold Rush of the mid 1800s when he wrote these words, but he could have been writing about the Green Rush that is taking place right now. Like the Gold Rush, the Green Rush got its start in California, but instead of being a flash-in-the-pan industry, green is growing and spreading across the entire country like wildfire, and just getting bigger.

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