Business Is Booming for Product You Don't Inhale
Go ahead and bogart that joint: Smoking is just one way to consume marijuana and might eventually become the least common way to do it.
News flash: Lots of people were consuming marijuana long before it was legal to do so. But aside from the occasional pot brownie, that consumption nearly always meant inhaling smoke, whether from a joint, a pipe, or a bong.
Now legalization has unleashed entrepreneurial innovation resulting in countless new products catering to marijuana consumers and, more importantly for market growth, the marijuana-curious who have never smoked and aren’t willing to start. There is a growing variety of cannabis products, medicinal and recreational, for those who never have and never will inhale.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!