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Business Is Booming for Product You Don't Inhale

Go ahead and bogart that joint: Smoking is just one way to consume marijuana and might eventually become the least common way to do it.

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This story appears in the December 2018 issue of Green Entrepreneur. Subscribe »

News flash: Lots of people were consuming marijuana long before it was legal to do so. But aside from the occasional pot brownie, that consumption nearly always meant inhaling smoke, whether from a joint, a pipe, or a bong.

Ethan Miller | Getty Images

Now legalization has unleashed entrepreneurial innovation resulting in countless new products catering to marijuana consumers and, more importantly for market growth, the marijuana-curious who have never smoked and aren’t willing to start. There is a growing variety of cannabis products, medicinal and recreational, for those who never have and never will inhale.

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