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What I Learned From Visiting 50 California Dispensaries

The first leg of my journey up the coast has taught we where Cali thrives and where it nose dives.

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This story appears in the May 2019 issue of Green Entrepreneur. Subscribe »

Since California legalized recreational marijuana, I’ve been curious how its new cannabis market has evolved. So I decided to clear my calendar recently for a road trip up and down Southern California’s highways, visiting as many storefront dispensaries as possible. As a CEO in the cannabis space, with a company that develops software for dispensaries, I wanted to learn just what these retailers have been experiencing in this transition from the “gray market” to a new era of hyperregulation and compliance -- and what it all means for the future. 

ROBYN BECK | AFP | Getty Images

Related: California Unleashes a Massive Market for Legal Cannabis

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