What I Learned From Visiting 50 California Dispensaries
The first leg of my journey up the coast has taught we where Cali thrives and where it nose dives.
Since California legalized recreational marijuana, I’ve been curious how its new cannabis market has evolved. So I decided to clear my calendar recently for a road trip up and down Southern California’s highways, visiting as many storefront dispensaries as possible. As a CEO in the cannabis space, with a company that develops software for dispensaries, I wanted to learn just what these retailers have been experiencing in this transition from the “gray market” to a new era of hyperregulation and compliance -- and what it all means for the future.
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