Meet the Martha Stewart of Edibles
How Nancy Whiteman and Wana Brands became the cannabis industry's leading edibles maker.
Nancy Whiteman’s foray into the cannabis industry began in her tiny Boulder, Colo., test kitchen back in 2010. “We would make a cannabis syrup, pour it over nuts, and bake them, and it would be, like, a sweet-savory nut mix that was infused. They were delicious,” she says. Even more nuts is the success she’s achieved: Nine years later, her infused-product company, Wana Brands, is far and away the number one edibles company in Colorado. Last year, it grossed $18 million, a number that will continue to grow as she expands sales in six other states. Here’s how a seasoned corporate executive, who has a background in marketing for the financial services industry, became the Martha Stewart of edibles.
How did all this begin?