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Silent Bob Is Now a Legitimate Ganjapreneur

Kevin Smith details how he and Jason Mewes have turned their iconic characters into a budding business.

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This story appears in the March 2019 issue of Entrepreneur. Subscribe »

Life really does imitate art. In his 1994 indie film Clerks, writer-director Kevin Smith introduced the characters Jay and Silent Bob -- two guys who spent all day peddling weed outside a New Jersey Quick Stop. Smith himself played Silent Bob; his childhood pal Jason Mewes played Jay. The characters would return in many of Smith’s movies…and now, 25 years and a different regulatory environment later, the duo are getting their own legal cannabis brand, Jay and Silent Bob’s Private Stash. Manufacturing-and-distribution company Chemesis International is to thank for it: The company initially approached Smith, who was more than enthusiastic to finally become a real-life ganjapreneur.

Albert L. Ortega | Getty Images

Related: This Military Vet Is Remaking The Cannabis Security Guard Industry

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