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How This Food-Delivery Entrepreneur Pivoted to Cannabis-Delivery

Dispensaries can be confusing and intimidating experiences for consumers. The startup Dutchie makes it as easy as ordering a pizza.

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This story appears in the March 2019 issue of Entrepreneur. Subscribe »

Cannabis had just been legalized for recreational use in Oregon, so I and everyone else in my town lined up, sometimes for an hour, outside the busy dispensaries. When I finally got to the counter, I had mere minutes to read the menu and even less time to discuss it with the budtender and make an informed decision. It was a terrible customer experience.

Courtesy of Dutchie

That’s when it hit me: What if I could just go online, educate myself about the products available at each dispensary, determine which was right for me, click a button, and have them delivered straight to my home?

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