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The Recruitment Platform Gradujuana Was Failing... Until It Changed Its Name to Vangst

How a considered name change boosted business for the startup.

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This story appears in the April 2019 issue of Entrepreneur. Subscribe »

When Karson Humiston was nearing graduation from St. Lawrence University, she attended a cannabis trade show in Denver. Jobs were on her mind; what kinds were available, what were their requirements. And in talking to the vendors there, she learned that cannabis companies have trouble filling open positions. Why? Because traditional job boards wouldn’t run their ads and recruiting firms wouldn’t take their business.

Courtesy of Karson Humiston

“A lightbulb went off in my head,” she says. Humiston happened to be uniquely positioned to solve the problem. At the time, she was running a company out of her dorm room that booked travel for students -- and she’d researched their career aspirations. “I had a big network of students and recent grads looking for jobs in the cannabis industry,” she says.

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