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Joe Rogan Is the Supreme Cannabis Brand Advocate

He's also an object lesson in how to promote the plant: When people talk honestly about it, progress happens.

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This story appears in the May 2019 issue of Green Entrepreneur. Subscribe »

Of all the things that could’ve harmed Tesla in recent years -- car batteries catching on fire, cash troubles, SEC probes -- nowhere on that list was the name Joe Rogan.  

Paul Mobley

But then Tesla founder Elon Musk sat down for an interview on Rogan’s mega-popular podcast. Rogan lit a joint, Musk took a single (legal) hit off it, and video of the moment set the Twitter-verse and media ablaze. Tesla’s stock dropped 9 percent, and the Air Force reportedly reevaluated its relationship with the company. 

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