Joe Rogan Is the Supreme Cannabis Brand Advocate
He's also an object lesson in how to promote the plant: When people talk honestly about it, progress happens.
Of all the things that could’ve harmed Tesla in recent years -- car batteries catching on fire, cash troubles, SEC probes -- nowhere on that list was the name Joe Rogan.
But then Tesla founder Elon Musk sat down for an interview on Rogan’s mega-popular podcast. Rogan lit a joint, Musk took a single (legal) hit off it, and video of the moment set the Twitter-verse and media ablaze. Tesla’s stock dropped 9 percent, and the Air Force reportedly reevaluated its relationship with the company.