Listen: Biggie's Son CJ Wallace Talks About His New Brand Think BIG

He gets his love of weed from his big poppa -- and his business savvy, too.

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Twenty-two years ago, the world got the tragic news that the Notorious B.I.G. was killed. On this week's Green Entrepreneur Podcast, I talk to Biggie’s son, CJ Wallace, who was only 5 months old when his father was murdered in Los Angeles on March 9, 1997.

Think BIG

CJ recently launched a cannabis company in honor of his legendary dad (with his step-father Todd Russaw and entrepreneur Willie Mack). The Frank White Creative Blend is sourced and distributed by Lowell Herb Co in California. A portion of proceeds will be donated to the Prison Arts Project. An organization dedicated to providing arts instruction to incarcerated individuals.

Listen in on my conversation with CJ about his personal experience with cannabis, the events that caused him to get into the business, and Biggie’s influence in his life.

 

Jonathan Small

Written By

Entrepreneur Staff

Jonathan Small is editor-in-chief of Green Entrepreneur, a website and magazine focused on the cannabis industry. He is also an award-winning journalist, producer, and podcast host of the Green Entrepreneur and Write About Now podcasts and the founder of Strike Fire Productions, a premium podcast production company with clients such as SAG-AFTRA and Purely Elizabeth. He had held editing positions at Glamour, Stuff, Fitness, and Twist Magazines. His stories have appeared in The New York Times, TV Guide, Cosmo, Details, and Good Housekeeping. Previously, Jonathan served as VP of Content for the GSN (the Game Show Network), where he produced original digital video series.