Barneys Department Store Is Betting on the Luxury World of Weed
The cannabis store-within-a-store is fittingly called The High End. It isn’t so much a dispensary as it is a luxury head shop offering the finest paraphernalia and CBD-infused beauty products. While The High End is exclusively in Beverly Hills for now, there are plans to expand to additional Barneys locations in legal-use states.
“Our brand is really about acknowledging cultural shifts and creating dialogues,” says Barneys creative director Matt Mazzucca. “There’s a lot of controversy about cannabis, and also a growing acceptance, so we wanted to find a way to tell an elevated story and bring it to life within our doors.”
Party Like a Rock Star
In the market for a gold-and-silver cannabis necklace? (Who isn’t?) The High End has you covered with this beauty by Carole Shashona, for a reasonable $20,500.
Too pricey? Then perhaps we can interest you in a cannabis-inspired bracelet for $7K or the silver joint ring for $1,600. Angular Dream pipes, made of amethyst and fluorite, from designer Jan Leslie, let you puff with panache.
And cloud-shaped, crystal water pipes (a.k.a. superfancy bongs) by Caleb Siemon for $950 give new meaning to the word high.
Luxe and Lit
The Roman-column-themed case is home to Devambez, a French purveyor of elegant paper products, including ultrathin, organic hemp rolling paper ($160 for a set of 10) and prerolled cones with watermark ($78).
A stylish, black lizard vape pen case with gold logo from Vianel goes for $40 a pop -- lizard not included.
And Beboe’s Gatsby-like art deco display showcases its social-dosing THC and CBD products.
While there is no actual cannabis on the premises (that would be against city law), Beboe representatives are on hand to take your order and have it delivered to you. Sort of like Uber Eats for the über-rich.