'High Fashion' With A Twist In New York

New York Fashion Week to debut a collaboration between designer Korto Momolu and Women Grow.

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The spring/summer 2020 season New York Fashion Week will feature a cannabis-related show for the first time ever.

Korto Momolu Facebook

On Sept. 7, a weed-themed show is hitting the runway, product of a collaboration between bold fashion designer Korto Momolu — featured on the show "Project Runway" — and Women Grow, the largest networking organization for women in the cannabis and hemp industries.

Image credit: Jason Masters

“It is Women Grow’s mission not to cultivate cannabis, but to intentionally cultivate female leadership within the cannabis industry as well,” according to a press release. 

Related: This Latina Ganjapreneur Is Making Sure That Women Aren't Overlooked

Momolu will launch her runway collection featuring prêt-à-porter, or ready-to-wear, clothing items that embody “the power, influence, and strength of female leadership,” the company said. This collection will include a large array of hemp-based designs.

Her-storic 

"This is a HERstoric show for us. This is where cannabis meets high fashion on the runway," said Women Grow CEO Chanda Macias. 

“There is such a stigma around cannabis and women. We have a unique opportunity that we hope will speak to the world. Women in this industry are professional, stylish and amazing talents."

Momolu designed both athleisure and high-fashion pieces, Macias said.

Related: Band of Sisters: These Organizations Help Women in Weed Unite 

The designer said she was excited to team with Women Grow for many reasons. 

"To sum it up in one phrase: it's 'for women, by women,'" Momolu said. "There is a business element to this in terms of bringing more women into the industry,” said Gia Morón, president of Women Grow.

Image credit: Jason Masters

It’s all about women using their skillsets to get into the cannabis and hemp space, she said. 

Hemp Forward

Momolu incorporated hemp and sustainable fabrics in her look at how cannabis fits into the fashion world. 

“This show is opening doors for future collaborations with other cannabis and hemp companies,” Morón said.

"Beauty is making huge inroads into the cannabis space; now we will see fashion at every level expanding into cannabis as well." 

Click here for more information about the upcoming Benzinga Cannabis Capital Conference Oct. 22-23 in Chicago.

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Javier Hasse

Written By

Entrepreneur Leadership Network VIP

Javier Hasse is a cannabis, hemp, CBD and psychedelics-focused reporter, currently serving as Managing Director for Benzinga Cannabis, and CEO of Spanish language news site El Planteo, a company he co-founded.

El Planteo is an online media outlet focused on cannabis, hemp, psychedelics, ecology and other green topics, with a frequent financial and cultural angle. On ElPlanteo.com you will find all the key news regarding the cannabis industry in Latin America and the world, the advances in legalization policies and the cultural events that make up the world of marijuana and other emerging industries.

His book, “Start Your Own Cannabis Business,” was published by Entrepreneur Media in 2018 and hit the #1 Best-Seller spot on Amazon.

As an award-winning reporter and editor, Javier's had roughly 5,000 unique articles published across numerous mass media outlets including CNN, Forbes, MSN, Chicago Tribune, CNBC, Yahoo Finance, Entrepreneur Magazine, MarketWatch, Houston Chronicle, The Street, Nasdaq, Morningstar, Playboy, Benzinga, MERRY JANE, High Times, and many others.

Beyond cannabis, Javier is a published photographer and Billboard-charting rapper, featured on hip-hop albums that also included Wu-Tang Clan’s RZA and Inspectah Deck, Twista, Lil Windex, Riff Raff, Cyhi The Prynce, Yung Bleu, DJ Whoo Kid, Jonathan Hay, and others.