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How Brands Appeal To The Canna-Curious

How do you appeal to new consumers who are interested in partaking of the plant for the first time? These entrepreneurs have built their businesses on answering this question.

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This story appears in the October 2019 issue of Green Entrepreneur. Subscribe »

As adult-use cannabis becomes legal in more states, it is also becoming more socially and culturally acceptable. Those who just five years ago would never have dreamed of visiting a dispensary or gorging on a gummy are now interested in doing just that. They’re the canna-curious, and they’re a massive untapped market. But there is still a stigma attached to weed, fueled by years of anti-pot propaganda, seedy past business practices of the black market, and an overall lack of knowledge, that can prevent the canna-curious from giving pot a shot. We asked some of the industry’s top CEOs what they’re doing to appeal to this new kind of consumer.

Bob Riha Jr | Getty Images

RELATED: Why This Cannabis-Infused Beverage Is Being Marketed Like A Health Drink

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