Subscribe to Entrepreneur for $5
Subscribe

What Millennials Want In Weed

The likes and dislikes of this young(ish) generation have confounded business owners and marketers, but Cy Scott of Headset uses his data to shed some light on the mystery.

By
This story appears in the October 2019 issue of Green Entrepreneur. Subscribe »

After a successful exit from their cannabis supersite, Leafly, founders Scott Vickers, Brian Wansolich and Cy Scott were looking for a new challenge. The Orange County, Calif., engineers, known for aggregating vast amounts of data, were hearing the same questions again and again: Which weed brands are doing well? What kind of products are really excelling in the market? What’s resonating with consumers?

Thomas Barwick | Getty Images

“People were trying to determine if they should jump into new categories and new product formats,” says Scott. Like other consumer packaged-goods companies, they “needed market data to drive decisions. That was really the motivation for us to start Headset.”

Memorial Day Subscription Sale- Unlock this subscriber exclusive article and more for 20% off today.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.

Get a year subscription today for 20% off. Just use code SAVE20 at checkout.