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Taking Vapes To The LGBTQ+ Crowd

A company called Besito is finding love in an artistic, wild, inclusive, and untapped market.

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This story appears in the October 2019 issue of Green Entrepreneur. Subscribe »

What happens when PepsiCo, Starbucks, and a Stanford University MBA share space on the résumé of a pot-loving Latina, LGBTQ+ ally? Besito. 

Courtesy of Besito

The word is Spanish for “little kiss” -- an apt description for the delicate hit of elation the company’s vapes deliver. Although Besito is not the only low-dose product to grace the market, the “queer-helmed” startup founded by Maggie Connors, a branding expert of Cuban heritage, is a rarity in an industry that trends white, male, and straight. 

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