Taking Vapes To The LGBTQ+ Crowd
A company called Besito is finding love in an artistic, wild, inclusive, and untapped market.
What happens when PepsiCo, Starbucks, and a Stanford University MBA share space on the résumé of a pot-loving Latina, LGBTQ+ ally? Besito.
The word is Spanish for “little kiss” -- an apt description for the delicate hit of elation the company’s vapes deliver. Although Besito is not the only low-dose product to grace the market, the “queer-helmed” startup founded by Maggie Connors, a branding expert of Cuban heritage, is a rarity in an industry that trends white, male, and straight.
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