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Why Paul Pierce Jumped On The CBD Train

A tragedy led former NBA star Paul Pierce to discover CBD. Now he wants to share that discovery with the world.

This story appears in the October 2019 issue of Green Entrepreneur. Subscribe »

On September 25, 2000, Paul Pierce was stabbed 11 times, in the face, neck, and back, at a Boston nightclub. The NBA star was rushed to a nearby hospital, where he underwent emergency lung surgery. Two men went to jail for the attack.

Courtesy of Airmyth Supply Company, LLC

Miraculously, Pierce returned to the court just a few months after the stabbing to start the season. But his internal wounds lasted much longer. Pierce suffered from intense anxiety, depression, and PTSD. He hired 24-hour security to guard his home and couldn’t be around large crowds. The harrowing experience led him on a journey to find relief for his symptoms beyond the addictive meds his doctors prescribed. 

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