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Why Paul Pierce Jumped On The CBD Train

A tragedy led former NBA star Paul Pierce to discover CBD. Now he wants to share that discovery with the world.

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This story appears in the October 2019 issue of Green Entrepreneur. Subscribe »

On September 25, 2000, Paul Pierce was stabbed 11 times, in the face, neck, and back, at a Boston nightclub. The NBA star was rushed to a nearby hospital, where he underwent emergency lung surgery. Two men went to jail for the attack.

Courtesy of Airmyth Supply Company, LLC

Miraculously, Pierce returned to the court just a few months after the stabbing to start the season. But his internal wounds lasted much longer. Pierce suffered from intense anxiety, depression, and PTSD. He hired 24-hour security to guard his home and couldn’t be around large crowds. The harrowing experience led him on a journey to find relief for his symptoms beyond the addictive meds his doctors prescribed. 

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