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Ricky Williams Rushes Into The Green Rush

Once a pariah of the NFL for leaving the league to smoke pot, Ricky Williams now looks way ahead of his time.

This story appears in the December 2019 issue of Green Entrepreneur. Subscribe »

Ricky Williams estimates that he lost between $5 million and $10 million in endorsements after he decided to leave the NFL to explore the world and cannabis. Now he’s replenishing his coffers and his soul with his successful venture into the cannabis business. 

Earl Gubson III | Stringer | Getty Images

Williams, a Heisman Trophy winner who rushed for more than 10,000 yards during his 11-year career, has jumped into the Green Rush with the same passion and skill -- only this time he’s healing, not punishing, those who cross his path. 

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