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How Two Designers Created A Weed Brand With Whimsy

Cross a design mind with a very hippie childhood, and you get a very groovy vibe.

This story appears in the December 2019 issue of Green Entrepreneur. Subscribe »

Among all the vape brands out there designed to evade attention (inhaled, not seen, thank you), Sonder is unabashedly eye-catching. Its products are packaged in bright, nostalgic colors and highly stylized fonts and have cheeky names like Green Crack and Dead Head OG; its website is a magic show of floating boxes, spinning pens, and mirror-fringed dancers that appear literally out of the blue. 

Courtesy of Sonder

The branding, not surprisingly, is the creation of two successful designers, Faun Chapin and her wife, M. (Meg) Paradise, who founded Sonder in 2017. 

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