How Two Designers Created A Weed Brand With Whimsy
Cross a design mind with a very hippie childhood, and you get a very groovy vibe.
Among all the vape brands out there designed to evade attention (inhaled, not seen, thank you), Sonder is unabashedly eye-catching. Its products are packaged in bright, nostalgic colors and highly stylized fonts and have cheeky names like Green Crack and Dead Head OG; its website is a magic show of floating boxes, spinning pens, and mirror-fringed dancers that appear literally out of the blue.
The branding, not surprisingly, is the creation of two successful designers, Faun Chapin and her wife, M. (Meg) Paradise, who founded Sonder in 2017.