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How to Raise Cannabis Venture Capital

For cannabis companies seeking capital, these five R's are essential.

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This story appears in the December 2019 issue of Green Entrepreneur. Subscribe »

Raising capital is one of the most complex, frustrating, and time-consuming challenges facing founders in any industry. It is also one of the most critical functions of a high-performing leadership team made even more challenging given the complicated and dynamic regulatory considerations in the cannabis industry. There is no one guaranteed way to succeed in soliciting investment, but after doing private transactions for more than a decade, I’ve found that success is in part a result of a cohesive strategy and a sustained, multifaceted approach that can be summarized with the following five principles.

Karl Gehring | Getty Images

 

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