Is Drake The Next Superstar Of The Cannabis Industry?

More Life Growth has set up operations in Drake's hometown of Toronto.

Free Book Preview Cannabis Capital

Learn how to get your business funded in the Cannabis economy!
Is Drake The Next Superstar Of The Cannabis Industry?
Image credit: Zakarij Kaczmarek | Getty Images
4 min read
This story originally appeared on Benzinga

Rapper, producer and business entrepreneur Drake (Aubrey Drake Graham) is one of the most successful music artists of our time. In 2019, he became Spotify's most played artist and the highest-certified digital artist in U.S. history. He has won four Grammy awards and holds more than 42 nominations. Since he began his music career in 2009, he has released 6 number-one singles and has made more than 200 appearances in the Billboard hot-100 chart.

RELATED: 'Unmatched Cannabis Experience': Canopy Growth Partners With Drake To Launch More Life Growth Company

Born to an African-American/Jewish family living in Canada, Aubrey Drake Graham first saw fame as a teenage actor in the Canadian TV drama Degrassi: The Next Generation. After a 7-year collaboration with the show, Drake began releasing Rap singles that would subsequently lead him to become the superstar icon he is today, collaborating with giants like Rihanna, Kanye West, and Eminem.


Our Top 5 Trade Ideas Straight to Your Inbox Every Morning

Get Benzinga's 5 top trade ideas from the market’s best researchers, analysts, and news correspondents starting today. With Benzinga’s Stocks to Watch service, you get 5 institutional-level trade ideas all delivered directly to your inbox to start your trading day. Click here to subscribe.


An Early Appetite For Business

Being the hit sensation of the record industry is apparently not enough for the Toronto-born songwriter.

In 2012, Drake launched OVO Sound, a record label that released most of his albums since its launch, and has also helped launch the careers of many other successful rap artists. The label operates as a subsidiary of Warner Records.

RELATED: Seth Rogen And Evan Goldberg's Weed Brand Is Not Only Beautiful, But Also Committed To Social Justice

Drake also owns October’s Very Own, a clothing and lifestyle brand, and has participated in many celebrity endorsements with major brands like Burger King, Apple, and Sprite. He is also a global ambassador for the Toronto Raptors. In 2019, Forbes estimated his net worth to be $150 million.

Drake And Canopy Growth: A Combination Set For Success

In November 2019, Drake announced his first involvement in the cannabis industry would be a joint venture with Canadian giant Canopy Growth Corporation CGC 0.95%. The collaboration is more than just another celebrity endorsement. The cannabis and wellness brand More Life Growth is majority-owned by Drake, who has a 60% share of the company, with Canopy holding the other 40%.

More Life Growth has set up operations in Drake’s hometown of Toronto and plans to grow premium cannabis with a producer’s license granted by Health Canada. The brand, working under Canopy’s wing, also holds processing and sale licenses.

RELATED: 23 Celebrities in the Cannabiz

Although the company has not yet launched its products into the market, official announcements are building up expectations around consumers and fans. More Life is positioning itself to be more than just a cannabis brand. According to a release, the brand “is centered around wellness, discovery and overall personal growth with the hope of facilitating connections and shared experiences across the globe.”

Combining Drake’s position as a cultural icon with Canopy’s expertise in the manufacturing has been an A-class move. We’re eager to see More Life’s products roll out.

About Benzinga Events: The Benzinga Cannabis Capital Conference series is held throughout the year in North American cities. Each event brings investors face-to-face with top cannabis companies to hear about advancements in the rapidly evolving sector. Benzinga's Cannabis Capital Conference returns to Miami on February 24-25, 2020.

More from Green Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Each week hear inspiring stories of business owners who have taken the cannabis challenge and are now navigating the exciting but unpredictable Green Rush.
Sign up for our weekly newsletter for winning strategies, exclusive features and all the tools you need to strike gold in the Green Rush.

Latest on Green Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.