How To Guerilla Market Your Cannabis Brand

On the Green Entrepreneur Podcast, serial entrepreneur Matt Scherr talks about the clever ways he markets his brands for zero dollars.
How To Guerilla Market Your Cannabis Brand
Image credit: Matt Scherr

Free Book Preview Cannabis Capital

Learn how to get your business funded in the Cannabis economy!
Entrepreneur Staff
Editor in Chief of Green Entrepreneur
1 min read

Michael Scherr is an entertainer-turned-entrepreneur and founder of Aria Brands, a holding company that is both a novelty gifting product line for adults and a hemp-derived CBD consumer product line. With his creative background, Scherr has lots of creative ideas on how to market your cannabis brand for cheap. On the podcast, he talks about his most effective guerrilla marketing tactics, including dressing up as Where’s Waldo at cannabis conventions.

More from Green Entrepreneur
Kim's expertise can help you become a strong leader, pitch VCs for capital, and develop a growth strategy.
Each week hear inspiring stories of business owners who have taken the cannabis challenge and are now navigating the exciting but unpredictable Green Rush.
Sign up for our weekly newsletter for winning strategies, exclusive features and all the tools you need to strike gold in the Green Rush.

Latest on Green Entrepreneur