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3 Ways to Retain Your Top Employees

If you really want to make your team happy, stop thinking like a boss ... and start thinking like an employee.

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This story appears in the April 2020 issue of Entrepreneur. Subscribe » You're reading Entrepreneur United States, an international franchise of Entrepreneur Media.

Entrepreneurs know how to make customers happy: We learn their needs and then create products and services to match. But too often, we don’t do the same thing with our employees. We make incorrect assumptions about what workers value — and, in the process, overlook what will give them long-term stability.

Federico Gastaldi

It’s based on good intentions, but the delivery is bad.

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