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How the Jeeter Infused Preroll Became the Nation's Best Seller

The founders discuss five strategies that made their brand stand out from the pack.

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Since its launch in 2019 in California, Jeeter has grown into the bestselling preroll company in the U.S, with a $400 million revenue projected this year.

Jeeter
Left to right: David Solano, Chief Sales Officer; Lukasz Tracz Co-Founder and Co-CEO; Dwayne Wade; Sebastian Solano, Co-Founder and Co-CEO; Patryk Tracz, VP of Marketing

Jeeter was created by a group of friends that includes two sets of identical twins. They used their background in the high-energy music festival space to generate excitement and loyalty.

The brand recently collaborated on a limited edition variety pack with NBA great Dwayne Wade.

In this week's edition of the Green Entrepreneur Podcast, Jeeter co-founders Lukasz Tracz and Sebastian Solano talk about the five essential strategies they used to break through the pack and stand out.