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How the Jeeter Infused Preroll Became the Nation's Best Seller

The founders discuss five strategies that made their brand stand out from the pack.


Since its launch in 2019 in California, Jeeter has grown into the bestselling preroll company in the U.S, with a $400 million revenue projected this year.

Left to right: David Solano, Chief Sales Officer; Lukasz Tracz Co-Founder and Co-CEO; Dwayne Wade; Sebastian Solano, Co-Founder and Co-CEO; Patryk Tracz, VP of Marketing

Jeeter was created by a group of friends that includes two sets of identical twins. They used their background in the high-energy music festival space to generate excitement and loyalty.

The brand recently collaborated on a limited edition variety pack with NBA great Dwayne Wade.

In this week's edition of the Green Entrepreneur Podcast, Jeeter co-founders Lukasz Tracz and Sebastian Solano talk about the five essential strategies they used to break through the pack and stand out.