Abhik Choudhury

Abhik Choudhury

Entrepreneur Leadership Network Writer

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Stop Making Ads. Start Making Entertainment.

Audience entertainment should always be the main goal of any sales pitch.

McDonald's Just Launched Its Loyalty Program. Here's How to Make Yours Succeed.

These three tips will help your franchise roll out its loyalty program.

Why South Korea is the God of Culture Marketing

South Koreans have so meticulously blended western influences with their home influences, it is a masterclass for every brand that desires to be both culturally relevant and economically potent.

Attention Brands: Kindness Sells

Consumers show increased loyalty to brands that are actively engaged in doing good for the world.