Al Lautenslager

Al Lautenslager - Page 2

Author, Speaker, and Consultant

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What Is Guerrilla Marketing Anyway?

Go straight to the source of the guerrilla marketing craze to learn about its key elements.

Low-Cost Marketing Trends for 2007

Are you ready for a year of guerrilla marketing? Try these tactics to get some attention.

Companywide Marketing Efforts

With all that's involved in marketing, you need a strong team to help you out. Here's how to make use of the people already on your payroll.

The Coupon Offer in Action

Get attention--and motivate prospects to buy--with creative coupons.

How to Use Fusion Marketing

Create a strategic alliance with a similar business and watch your business grow.

Write a Creative Marketing Plan in 7 Sentences

Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.

Expanding Your Customer Base, One Customer at a Time

Get the most from your marketing efforts with strategies your customers will respond to.

In Your Face! 10 Crazy Marketing Stunts

Say it loud and proud with these funky, spunky, cheap ideas to get noticed.

99 Tips for Direct-Mail Marketing

Kick your marketing into high gear with these 99 ways to get customers to open your mail.

Land Customers With a Marketing Bribe

What's the secret to getting customer response? It's all about the offer.

Using Marketing in Your Sales Call

Learn why face-to-face marketing is the best way to sell your product.

Marketing Your Business With Your Mouth

Promote yourself to the masses by becoming an expert speaker at your target market's events.

33 Marketing Success Tips

Practice a few of these must-know marketing tips every day and build up your geurilla-marketing muscles.

33 Tips for Marketing Success

Make a point of practicing three to five marketing activities every day, and you'll soon develop a successful marketing habit.

All Publicity Is Local

Lucky enough to get some national PR, but do all your business locally? Here's how to leverage that exposure.