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Author, Speaker, and Consultant
How to spread the word about your business without spending any money
Host an event--and get some attention for your biz. These tips will help you get the most bang for your PR buck.
Check this idea list for ways to turn any biz event into newsworthy info that will catch an editor's eye.
Find out why getting the word out about your product or service should always be one of your top priorities.
Good PR shouldn't have to take forever. Use this plan to start the publicity ball rolling for you and your biz.
When marketing becomes a routine part of your everyday life, you'll be able to boost profits and bring in more customers.
The same combination of tactics won't work for every entrepreneur, so how do you pick what's right for your company?
It doesn't matter how busy you are--neglect your marketing efforts, and your business will suffer.
To make the most of your marketing strategy, reach out to prospects in more ways than one.
Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.
Selecting the right target is the first step toward getting noticed.
Building publicity for you and your business can be done one day at a time.
By stepping up to the podium, you can increase awareness of your business and yourself.
Follow these tips for creating attention-getting releases all the months of the year.
Understanding these considerations, mistakes and myths will increase the probability of publication.