Al Lautenslager

Al Lautenslager - Page 4

Author, Speaker, and Consultant


Free PR Tactics

How to spread the word about your business without spending any money

11 Ways to Promote an Event

Host an event--and get some attention for your biz. These tips will help you get the most bang for your PR buck.

30 Press Release Ideas

Check this idea list for ways to turn any biz event into newsworthy info that will catch an editor's eye.

Why You Need PR

Find out why getting the word out about your product or service should always be one of your top priorities.

The Seven Day PR Plan

Good PR shouldn't have to take forever. Use this plan to start the publicity ball rolling for you and your biz.

Make Marketing a Habit

When marketing becomes a routine part of your everyday life, you'll be able to boost profits and bring in more customers.

Choosing Your Marketing Weapons

The same combination of tactics won't work for every entrepreneur, so how do you pick what's right for your company?

Make Marketing a Priority

It doesn't matter how busy you are--neglect your marketing efforts, and your business will suffer.

PR Alone Isn't Enough

To make the most of your marketing strategy, reach out to prospects in more ways than one.

Do You Need Help Promoting Your Business?

Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.

Who Should Receive Your Press Release?

Selecting the right target is the first step toward getting noticed.

Implement a PR Strategy in 7 Days

Building publicity for you and your business can be done one day at a time.

Using Public Speaking as Another Form of PR

By stepping up to the podium, you can increase awareness of your business and yourself.

Creating Timely Press Releases Year-Round

Follow these tips for creating attention-getting releases all the months of the year.

How to Get Editors to Read Your Press Releases

Understanding these considerations, mistakes and myths will increase the probability of publication.