Al Lautenslager

Al Lautenslager - Page 5

Author, Speaker, and Consultant

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Why You Need PR

Getting the word out about your product or service should always be a priority.

How to Make the Most of a Business Event

Throw a shindig--and get some great PR at the same time.

PR Is More Than Just Press Releases

There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.

PR Ideas for the Small Retail Shop

Appeal to consumers--and boost your business--with these simple PR strategies.

Take Advantage of Free PR

Smart, no-cost ways to get your name out and generate attention for your business

A Press Release Primer

Simple how-tos that will help you construct an attention-getting release

When Your Press Release Isn't Working

Not getting any bites on your press release--or even a nibble? Try these tips to make sure you're barking up the right tree.

Preparing for a Trade Show

Here's how to generate much-needed buzz about your business before you even set up your booth.

Is Your PR Program Worth the Cost?

How to set specific goals for your PR campaign and calculate your precise ROI

What Do Editors Look For?

It pays to do some research <I>before</I> you send out that press release.

Add Value to Get Your PR Noticed

Provide knowledge in your pitch, and editors just might bite.

The Ingredients of a Press Kit

Whatever the size of your business, you can make use of a good press kit.

Getting the Most From a Press Release

Sending it out just once isn't enough. Here's how to really make that press release work for you.