Al Lautenslager

Al Lautenslager - Page 6

Author, Speaker, and Consultant


Will You Hit a PR Home Run?

Don't bet on it--but there are other ways to win the publicity game.

Using Publicity to Your Advantage

Even local efforts can get a boost from national PR.

Making PR Work

Is your PR not doing its job? Perhaps it's time to revisit your strategy.

Make Online PR Work for You

Thanks to online PR tools, spreading the word about your business can be both simple and cost-effective.

Recovery Marketing: Hop on and Take a Ride

Now that the economy is on the road to recovery, here's how to get your marketing efforts back on track as well.

Publishing as a PR Vehicle

Write an article to establish yourself as an expert and garner publicity.

The Best Ways to Contact Editors

Want to know how to get in good with the media? Follow these tips to make sure your company gets written about.

PR: More Than Just a Press Release

You need the complete ingredients of public relations before you start your campaign.

Get Results From Press Releases

Sending out release after release to no avail? Follow this advice to get your name in print.

30 Reasons to Write a Press Release

Offer newsworthy information to editors, and they just might bite.

Making the Most of a Grand Opening

Create an event to remember by doing your PR homework.

Should I Hire a PR Agency?

Before you launch your PR campaign, figure out the answer to this important question.