Barrett Wissman

Barrett Wissman

Follow Barrett Wissman on Social

LinkedIn Instagram

Latest

Vender en masa ya no funciona: La nueva ola de influencer marketing es hacerlo de uno a uno

A los millennials y a la generación Z les interesa la autenticidad, no el arte de vender.

Peer-to-Peer Is the Next Wave of Influencer Marketing

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.

You Don't Have to Be Elon Musk to Make a Difference

Consumers are ever more impatient for brands to embrace the greater good.

How to Get More From Your Influencer Marketing Investment

Influencer marketing helps brands bridge the gap between the suspicious and the familiar -- but only if you do it right.

Así es como los micro influencers impulsarán la monetización en el futuro

Los micro influencers tienen seguidores leales que tienden a hacer compromisos a largo plazo y a tener tazas de conversión mucho más altas.

How Micro Influencers Will Fuel Monetization in the Future

Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates.

The Secret to Making Boards More Successful Is to Make Them More Approachable

Boards sometimes overlook a prime member of their audience: the person on the receiving end.

No tienes que ser Elon Musk para hacer la diferencia en el mundo

Los consumidores están cada vez más hambrientos de marcas que abrazan el bien común.

Collaboration Works Best With Diverse Collaborators

Like-minded people can solve a problem quickly, but people with different skills and viewpoints are likely to create an entirely new solution.

An Accountability Partner Makes You Vastly More Likely to Succeed

Simply explaining what you're doing to someone you respect is a powerful way to staying on track and avoiding impulsive decisions.

9 Activities Science Says Could Cure Entrepreneurial Burnout

Family, friends, exercise and everything else you are ignoring while building your business are the cure for burnout.