Benton Crane

Benton Crane

Entrepreneur Leadership Network Contributor

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Is Laughter the Best Medicine for Sales?

What type of storytelling is most effective in modern marketing? Humor-based marketing, when done right, can create a positive emotional connection with your customer, as well as make them eager to share your content with those they trust.

Do You Actually Understand Why Your Customers Are Buying?

Here are a few basic tips on how to scale your business by aligning the customer's "why" with your own. Plus, examples of companies who do it well.

How to Create Video Advertising Campaigns for the Long Run

It's tough enough to create a funny, on-trend video, let alone one that also moves product. Here's one marketer's advice.