Beth Newton

Beth Newton

Entrepreneur Leadership Network Contributor

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3 Ways to Harness the Power of LinkedIn for Your Gig Career

As the economy comes back to life, more gig workers mean more competition for you. Here's how to use you LinkedIn account to stand out and secure the job.

4 Easy Ways to Show Your True Self On Social Media

Seventy percent of buyers feel more connected to a brand when its leadership is active on social media, and more than half will increase their spending with that brand. Here are four ways you can get personal with your audience in a way that drives awareness, interest, and revenue.

The Only New Year's Resolution Entrepreneurs Should Make This Year

New Year's resolutions are something of a timed-honored tradition, but for entrepreneurs, setting goals can't wait. This year, honor your entrepreneurial spirit and chart a path to success in business and life.

The 4-Step XaaS Marketing Approach

The Anything-as-a-Service (XaaS) model is exploding into nearly every industry. While the benefits of this recurring revenue model are clear, the marketing strategies for this segment are not as obvious. This article shares a four-step marketing approach for this unique audience.