Bill Packer

Bill Packer

Entrepreneur Leadership Network Contributor

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Why Focusing on Underserved or Niche Markets Can Be a Winning Strategy

Targeting the biggest markets may not always be the best move because opportunities abound in niche and underserved options where growing businesses can truly distinguish themselves.

Why Entrepreneurs and Tech-Ops Professionals Make a Powerful Team

The linearity and pragmatism of technology and operations professionals seem diametrically opposed to the abstract thinking and future-focus of entrepreneurs. But the opposition makes them uniquely suited to high-achieving collaboration.

Taking a Deep Dive: 5 Lessons Scuba Has for the Business World

Scuba diving and business have more in common than you might imagine. The same survival skills and strategies will serve you well in both endeavors.