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Por sus bajas ventas, la marca de yoga Vuori entendió que tenía un problema de branding y tuvo que replantear su estrategia para sobrevivir.
Research shows customers are increasingly fickle. And as companies grow, founders tend to forget that.
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With slow sales, yoga brand Vuori realized it had a branding problem.
After being in business for only a few years, the company plans on embarking on an expansion program to open another 80 locations.
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While international franchising opportunities are booming, franchisors must make adjustments.