Brian Geddes

Real reviews enable new users to make informed decisions, and they provide cannabis brands with objective measures of their impact.

Indirect-to-consumer allows companies to leverage their websites to funnel orders to retailers.

Cannabis is an essential medicine so retailers must change their process to continue selling it.

With the expansion of marijuana products available, the stigma about users and the industry as a whole is dwindling.

Ecommerce is important, so put providers to the test.

Execution of social equity programs has been lackluster but the intention is good and we should continue the effort.

California regulators want to allow delivery to every jurisdiction in the state, regardless of local ruling.

The regulatory hassles of doing anything in the marijuana business is giving startups an opening that bigger, more risk averse companies dare not enter.

For generations marijuana was a cheerfully outlaw industry and a passionate cause. The accomplishments of those pioneers deserve respect from the people rushing in now hoping to get rich.