Diana Ransom

Diana Ransom - Page 10

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Why Experimental Marketing May Be For You

Here's how a startup tested the social media waters and won sales.

Indicators Point to a Small-Business Rebound (Infographic)

Evidence is growing that the nation's small companies may be on a comeback.

He Said, She Said: Congressional Leaders Parse How to Help Small Business

A shared goal of aiding small businesses can't reconcile the divide between Republican Sam Graves and Democrat Mary Landrieu.

Five Ways to Boost Referrals to Find Customers

When it comes to finding customers, advertising is expensive. Here's how to find customers through referrals.

How They Became Small-Business Champions

Of the 27 million small businesses in the U.S. a mere fraction of them can call themselves a Small Business Champion. Here's how they did it.

Big Businesses Horn In On Small Business Week

To support their small-business customers, big businesses are offering freebies and discounts this week. Here's a small sampling of notable promotions.

Five Tips for Getting Started in Exporting

Between connecting with foreign buyers and wading through complicated tariffs, exporting can be tough. Here's how to ease the process.

The State of the SBA

SBA chief Karen Mills on how the agency evolved through the economic crisis.

Federal Wage Regulations Bring More Red Tape

A new rule that kicks in today asks employers of tipped workers to do more paperwork or face the loss of a key credit.

Do Women Entrepreneurs Face Gender Discrimination?

Many women-led business owners still spar in a battle of the sexes. Here are three of their stories.

IWearYourShirt Puts a Social Twist on Product Placement

How a 20-something entrepreneur gives businesses of all sizes a star turn.

How Fast-Growing Companies Use Social-Media Marketing

Here's a sampling of how growth-minded businesses use social media to ring in sales.

A Recovery in Small-Business Lending?

The SBA's 90 percent guarantee on certain loans may be no more, but the borrowing outlook may be brightening.

Finding Success by Putting Company Culture First

As the economy recovers, will your employees want to stick around? Learn from the examples set by Patagonia, Google and Zappos.

An Old-Fashioned Approach to Finding Customers

When the economy got this flooring franchise down, it reengineered its approach to finding customers -- favoring knocking on doors and cold calling.