Emily Washcovick

Emily Washcovick

Senior Field Marketing Manager and Small Business Expert

As Yelp’s Senior Field Marketing Manager and Small Business Expert, Emily is responsible for building a thriving network of local business owners, operators and marketers through education and networking events (now, exclusively virtual). She hosts events and webinars to provide business owners with resources that help them succeed and grow in the world of online reviews. Emily’s expertise lies in customer engagement, reputation management and all things digital marketing. Her knowledge encompasses countless industries and through thought leadership and speaking engagements, she’s able to share insights that business owners of all kinds can leverage for the future of their business.

Emily is also host of Behind the Review, a podcast from Yelp and Entrepreneur Media that features conversations with business owners and reviewers about their experiences—whether positive or negative —giving listeners behind-the-scenes insights and real life learnings.


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The Secret to get Business Blooming From a New York Florist

In this episode, hear from Starbright Floral Design owner Nic Faitos on how nearly 30 years into his business he’s still having fun and finding unique and creative ways to work with clients and celebrate flowers.

Sometimes Change is the Best Ingredient in Small Business Success

Picking just one thing and doing it well can turn around an entire business.

Baking Your Experiences and Beliefs Into Your Business

Owners Yauss and Sascha of Skull & Cakebones have made their bakery a haven for all kinds of people by paying attention to ingredients and being true to themselves.

Developing a Customer Relationship with Longevity

Robbins Brothers prioritizes a long-term relationship with their customers. The staff always aims to connect individuals with their dream piece by providing a welcoming environment, but the Robbins Brothers experience goes well into the future.

Mapping Out Your Social Media Strategy With Yelp's Lara Betthauser

This week, small business expert Emily Washcovick sits down with Yelp social media manager Lara Betthauser for some frank talk about using your social media pages effectively, and how to get over the scary idea of video content by using existing resources - your employees.

The Power of Educating Your Customer Base

Keith Zeiler knows a thing or two about pet nutrition, and wanted to share that knowledge with his community, so he opened Paws on Chicon, a boutique pet store that focuses on your furry friend first.

Going Back to School for a Really Good Beer

Farm Ale Brewing keeps things small and local to insure the highest quality ingredients, while supporting other local businesses in the area, and hiring employees for their potential, not necessarily their experience.

Behind the Community: Spotlight on Your Local Yelp Team

Listen to understand how community managers and Yelp Elites work together to support small businesses across the country.

Working the Kinks out of the Customer Experience

Tune in to hear how Nola Bliss Massage Therapy owner Sara has scaled from her solo operation to over 20 massage therapists.

Strategizing for Social: The Video Edition

The amount of online videos consumers are watching has doubled since 2018-to address this striking trend, Emily is joined by Yelp's San Diego community manager, Anne, to chat about Anne's success in creating video content for social media.

Bobbi Brown Talks Career Development, Parenting and Taking Chances

Beauty entrepreneur Bobbi Brown headlined Yelp's second annual Women in Business Summit, joined by Yelp Small Business Expert Emily Washcovick. We dive deeper into their conversation that focused on her career journey and spreading entrepreneurial wisdom with attendees.

Aligning Brand Evolution with Tradition

Join the celebrated winery Cakebread Cellars in this episode to learn about developing workplace culture, hiring practices, and implementing team values in business.

Stellar Customer Service Starts with the Hiring Process

Robert Meir, general manager of Mediterranean restaurant CALA, discusses how he is building the team he credits with being ambassadors for the restaurant's values.

Prioritizing Your Mental Health to Impact Your Bottom Line

Tune in for advice on prioritizing your wellness and directly impacting your bottom line and online reputation.

Build the Plane as You're Taking Off

In this episode, hear Felix and Felipe of Juicy Leaf divide and conquer strategy that has made their boutique plant company a leader in the LA scene, and the challenges they've faced along the way.

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