Eric Samson
Founder of Group8A
Eric Samson is the founder of Group8A, a boutique consulting firm focused on developing and executing integrated marketing and digital solutions for companies of all sizes.
Follow Eric Samson on Social
Latest
5 Ways to Keep Your Head When Things Get Testy in the Workplace
Cooling down after a confrontation takes focus and insight.
Top Takeaways from the 'Most Interesting Man in the World' Campaign
There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
You're Free! So Cut the Cord and Save Money Like the Millennials Do.
A growing number of households are ditching their cable and satellite bills for good.
Shopify vs. Magento: The Tide is Shifting
The jostling for top ecommerce platform is unending, seemingly to the advantage of Shopify.
3 Tips to Get Dad Exactly What He Wants This Father's Day
Use your detective skills to find the perfect gift.
Why Snapchat Marketing Stinks Big Time
Poor analytics and expensive ad costs are at the top of the list.
Heroes First: Veteran Innovators and Entrepreneurs in America
Serving our country long after the military.
Who's the Next PewDiePie?
YouTubers with an authentic voice are using the platform to turn 15 minutes of fame into cross-promotional multimillion-dollar brands.
Top 3 Reasons to Cut the Cord
The best streaming services put the power in your hands to pay only for what you watch.
4 Ways to Improve Your Marketing Agency
How to deploy resources to effectively help clients and grow your business.
5 Things That Have Always Worked For Digital Marketers, Until Now
Batch and blast email campaigns? Forget it.
7 Ways Chatbots Can Benefit Your Marketing Strategy
Are you maintaining a presence on a messenger app via a chatbot yet? If not, why not?
5 Tips for Finding the Best Digital Marketing Agency for Your Business
It is imperative to find a digital marketing firm that is going to represent you and your business in the best way possible.
5 Tactics That Haven't Worked For Digital Marketers Until Now
Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
7 Tips to Increase Employee Happiness and Productivity
These are a few moves management can make to keep your employees smiling and working hard.