Gail Goodman

Gail Goodman - Page 2

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Marketing a Seasonal Business All Year 'Round

Make fall a fruitful time even if your business runs hot and cold.

Do You Know What Clicks With Your Customers?

Those e-mail tracking reports have an important story to tell.

Let Testimonials Do the Talking for You

Nobody tells your success stories better than your satisfied customers.

Combine Social Media and E-Mail Marketing

Follow these steps to extend the conversation and grow your audience.

How to Build a High-Quality E-mail List

If you want customers to sign up for your newsletters, just ask.

Seven Ways to Refresh Your Newsletter

It's time to revitalize your e-mail marketing campaigns--consider it spring cleaning.

Five Ways to Show Customers You Care

Show them love year-round, and they'll return the favor.

Craft Engaging Newsletter Content

No more excuses--anybody can write a great newsletter. Here are some ideas.

4 E-Mail Marketing Lessons From 2009

It was a wild year; carry these tips forward and leave the rest behind you.

Treat Customers to a Holiday Party

Give your seasonal marketing a personal touch by hosting a special event.

Give Your Marketing a Fall Lift

Check in with customers today to prepare for tomorrow's holiday season.

Strengthen Your Hellos and Goodbyes

Make better connections with e-mail list sign-ups and opt-outs.

E-mail Marketing Still Works

Social media has its place, but e-mail remains the king of online relationship marketing.

What's the Pulse of Your Market?

Surveys and polls give e-mail marketers a read on customers' needs

Build Your List, Grow Your Business

Every point of contact with potential customers is an opportunity to build your e-mail list.