Gail Goodman

Gail Goodman - Page 4

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Building Your E-mail List

Here's how to build your e-mail list and develop creative ideas.

Ask and You Shall Succeed

Use online surveys to improve your e-mail marketing communications.

The Difference a Test Makes

5 steps for creating simple tests that improve e-mail marketing results.

Make an Offer They Won't Refuse

Create special offers that get your readers to take action.

Make the Most of Your Site's Sign-Up Experience

Use these 6 tips to improve your sign-up form and welcome letter.

E-Mail Subject Lines: Beyond the Basics

Still having trouble with your e-mail marketing campaign? Use these expert subject line writing tricks to grab prospects' attention.

Getting the Subject Line Right

5 tips for writing e-mail subject lines that'll get recipients to read on

Tracking Your E-Mail Marketing Campaigns

Understand your e-mail tracking reports, and learn to up your numbers.

Reviewing Your E-Mail Marketing Campaign

5 big questions that'll help you evaluate and improve your e-mail marketing efforts

E-Mail Marketing for the Holidays

Use these creative e-mail marketing tactics to increase holiday sales or just let your customers know they're on your mind this holiday season.

E-Mail Gets Bigger by Going Smaller

As people scan e-mails with preview panes, disabled images and tiny-screened handheld devices, savvy e-mail marketers craft campaigns that aim small--but think big.

E-Mail Marketing Trends: E-Mail Gets Bigger by Going Smaller

As people scan e-mails with preview panes, disabled images and tiny-screened handheld devices, savvy e-mail marketers craft campaigns that aim small--but think big.

Get the Most From Your E-Mail Marketing

Do your e-mail marketing campaigns deliver the best possible results? Find out by testing these three key variables.

Attracting Customers With a Free Consultation

Show prospects what you can do for their business by offering a complimentary assessment.

The 10 Commandments of Great Copywriting

Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers' attention.